General
Year established: 1992
Location: Kfar Saba Industrial Zone (within less than 1 hour drive from 80% of the customer base)
Geography: Israel, Turkey
A leading Representative/Franchised Distributor operating in Israel & Turkey. Engaged in sales of leading edge IPs, components, modules test & and development tools (HW/SW).
Largest range of electronic components including ASICs, Active components, Passive components and Electro Mechanical components.
Advanced logistic and technical support are being provided to the customer base. Logistic support is based on a vast and varied local inventory.
Technical support includes pre/post sales support.
Sales Infrastructure
Wide spread matrixed organization includes focused design in oriented teams, cooperating with the account management teams. Main target markets are the Embedded, Communication, Security, Medical, Defense, Industrial, IOT & Automotive segments.
The application support teams consist of electronics engineers with extensive relevant experience in various R&D disciplines.
Vast majority of field personnel (FAEs, PLMs, Account Managers) have formal electronic degree (EE or PEE).
Competitive Edge
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An excellent mixture of resources capabilities and experience in the Hi-Tech industry, including sales of leading edge state of the art products, as well as sales of very competitive low cost “commodities”.
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Motivated & experienced teams
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Israel: 50 persons
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Turkey: 8 persons
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Wide spread presence in the Israeli market.
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High penetration into the main local segments.
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Successful experience in design in as well as “cash in”.
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Access to customers top level management.
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Successful Experience in building support activities.
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